.pd-hero {
  padding-top: 78px;
  background: var(--bg);
  padding-left: var(--pad);
  padding-right: var(--pad);
  padding-bottom: 0;
}

.pd-hero__img {
  border: 12px solid var(--black);
  border-radius: 4px;
  overflow: hidden;
  line-height: 0;
}

.pd-hero__img img {
  width: 100%;
  height: auto;
  display: block;
}

/* ── TITLE BLOCK ──────────────────────────────────────────── */
.pd-header {
  padding: 64px var(--pad) 56px;
}

.pd-header__title {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(48px, 7.62vw, 109.67px);
  line-height: 1;
  letter-spacing: -0.04em;
  color: var(--black);
  margin-bottom: 12px;
}

.pd-header__subtitle {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(22px, 2.91vw, 41.891px);
  color: #787878;
  line-height: 1.2;
  letter-spacing: -0.02em;
}

/* ── META ROW ─────────────────────────────────────────────── */
.pd-meta {
  display: grid;
  grid-template-columns: calc(54.17% - 24px) 1fr;
  gap: 0 24px;
  padding: 20px var(--pad);
  margin-bottom: 80px;
}

.pd-meta__col {
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.pd-meta__label {
  font-family: var(--sans);
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #787878;
}

.pd-meta__value {
  font-family: var(--sans);
  font-size: 14px;
  line-height: 1.5;
  color: var(--black);
}

/* ── SECTIONS ─────────────────────────────────────────────── */
.pd-sections {
  padding: 0;
}

/* Each section: label left col, content right col */
.pd-text-block {
  display: grid;
  grid-template-columns: calc(54.17% - 24px) 1fr;
  gap: 0 24px;
  padding: 80px var(--pad);
}

.pd-text-block__heading {
  font-family: var(--sans);
  font-weight: 700;
  font-size: var(--nav-size);
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--black);
  padding-top: 6px;
}

.pd-text-block__content {
  grid-column: 2;
  display: flex;
  flex-direction: column;
  gap: 32px;
}

/* ~68px serif statement (Brand Overview / Brand Approach heading) */
.pd-text-block__statement {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(32px, 4.71vw, 67.78px);
  line-height: 1.05;
  letter-spacing: -0.03em;
  color: var(--black);
}

/* ~26px body paragraph */
.pd-text-block__body {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(16px, 1.8vw, 25.89px);
  line-height: 1.45;
  color: var(--black);
}

/* ── INDUSTRY SECTION ─────────────────────────────────────── */
.pd-industry {
  padding: 80px var(--pad);
}

/* Label row: INDUSTRY pinned left, BRAND IDENTITY at 54.17% */
.pd-industry__label-row {
  position: relative;
  height: 20px;
  margin-bottom: 100px;
}

.pd-industry__label {
  font-family: var(--sans);
  font-weight: 700;
  font-size: 16px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--black);
  position: absolute;
  top: 0;
  left: 0;
  white-space: nowrap;
}

.pd-industry__label--right {
  left: calc(54.17% - 24px);
}

/* Question row: left spacer matches BRAND IDENTITY label position */
.pd-industry__question-row {
  display: grid;
  grid-template-columns: calc(54.17% - 24px) 1fr;
  /* gap: 0 24px; */
}

.pd-industry__spacer {
  /* intentionally empty */
}

/* ~42px serif lead question */
.pd-industry__lead {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(24px, 2.91vw, 41.89px);
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--black);
}

/* Legacy single-body sections — ~42px serif lead */
.pd-text-block__lead {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(24px, 2.91vw, 41.89px);
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--black);
}

/* ── IMAGES ───────────────────────────────────────────────── */
.pd-img-grid {
  padding: 0 var(--pad);
  margin-bottom: 24px;
}

.pd-img-grid--half {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}

.pd-img-grid__item img {
  width: 100%;
  height: auto;
  display: block;
}

/* ── COLOR PALETTE ────────────────────────────────────────── */
.pd-palette {
  display: flex;
  flex-wrap: wrap;
  gap: 24px;
  padding: 60px var(--pad);
}

.pd-palette__swatch {
  display: flex;
  flex-direction: column;
  gap: 8px;
  min-width: 120px;
}

.pd-palette__chip {
  width: 100%;
  height: 80px;
  border-radius: 4px;
  border: 1px solid rgba(0,0,0,0.08);
}

.pd-palette__name {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 700;
  color: var(--black);
}

.pd-palette__hex {
  font-family: var(--sans);
  font-size: 11px;
  color: #787878;
  text-transform: uppercase;
}

/* ── NEXT PROJECT ─────────────────────────────────────────── */
.pd-next {
  padding: 80px var(--pad);
  margin-top: 80px;
  text-align: center;
}

.pd-next__label {
  font-family: var(--sans);
  font-weight: 700;
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #787878;
  margin-bottom: 16px;
}

.pd-next__link {
  font-family: var(--serif);
  font-size: clamp(28px, 2.91vw, 41.89px);
  color: var(--black);
  text-decoration: none;
  transition: opacity 0.25s ease;
  display: block;
}

.pd-next__link:hover { opacity: 0.55; }

/* ── RESPONSIVE ───────────────────────────────────────────── */
@media (max-width: 900px) {
  .pd-meta {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .pd-text-block {
    grid-template-columns: 1fr;
    gap: 20px;
    padding: 48px var(--pad);
  }

  .pd-text-block__content {
    grid-column: 1;
  }

  .pd-industry {
    padding: 48px var(--pad);
  }

  .pd-industry__label-row {
    position: static;
    height: auto;
    display: flex;
    flex-direction: column;
    gap: 12px;
    margin-bottom: 40px;
  }

  .pd-industry__label,
  .pd-industry__label--right {
    position: static;
    left: auto;
  }

  .pd-industry__question-row {
    grid-template-columns: 1fr;
  }

  .pd-industry__spacer {
    display: none;
  }
}

@media (max-width: 600px) {
  .pd-header__title {
    font-size: clamp(40px, 12vw, 72px);
  }

  .pd-img-grid--half {
    grid-template-columns: 1fr;
  }

  .pd-meta {
    padding: 20px var(--pad);
  }

  .pd-palette {
    gap: 16px;
  }

  .pd-palette__chip {
    height: 60px;
  }
}